Our team is an assorted mix of business owners, marketeers, strategists and educators. Together, we developed the idea for Zym from our shared marketing frustrations. No one was providing a comprehensive solution that truly put businesses first, so we decided that we should build it for ourselves.
Michael Carlin, CEO, Zym
Marketing. Just better.
From day one, our goal at Zym has been to help real business owners to not just grow, but to thrive with better marketing. We had seen first hand the positive impact good marketing could have on a business. But at the same time we had experienced the frustrations and limitations put on us via an industry that was taking business owners for granted.
We were determined to create Zym for people like ourselves — real business owners — to allow us to find new customers, communicate with our existing audience and do continually better marketing, without being irritated, hampered or bound.
Our Approach
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1
Put the customer back in control
Our first commitment was to deliver a platform that puts the power back in the owner’s hands, allowing for a truly flexible strategic approach. We wanted to provide the capability to adapt at a moment’s notice and the depth to deliver complete marketing, all in one place. And all without penalising our users with unfair financial commitments and limiting tier ceilings.
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2
Give the customer exceptional support
Along with a tailored platform experience, we wanted to empower real business people with the knowledge and support to make a positive difference in their marketing efforts.
Marketing is not easy, and we were fed up with wasting our time trying to sort the good insight from the bad. Our second commitment was to give our customers honest, regular support and access to quality resources created by qualified experts, not just someone with a youtube channel and a fancy haircut.
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3
Don’t sting the customer when it works
One of the biggest frustrations we experienced was often being unfairly penalised with price rises, inflexible financial commitments and limiting tier ceilings. Just because we became successful. As a business owner, why should you be punished for doing what you set out to do?
Our third commitment was to not tie customers down and not to trap them with unrealistic caps and limitations.
Our People
A big part of what makes Zym such a special place to work (other than the beautiful Irish scenery) is our people’s character and spirit. Zym is the result of a genuine team effort. Everyone has a voice. Everyone adds value. Our successes are built on collaboration, pride in what we do, and a desire to help others like us do better every day.
Our Management Team
Our founder and Managing Director Michael Carlin, a native of Belfast, Northern Ireland, is an experienced international business professional with over 20 years in financial services and 10 years in Marketing SaaS
FULL PROFILECEO
Michael Carlin
Debbie is a seasoned Strategic Marketer and brings with her 30 years of marketing expertise.
FULL PROFILECMO
Debbie Rymer
Daniel is the new kid on the block with Zymplify and at 31years old is our youngest senior member. The passion, charisma and drive with which he applies himself to problem solving and innovation is the reason he has been entrusted with bringing Zymplify to its potential place as a market leader in the MarTech sector.
FULL PROFILECOO
Daniel Cairo
Steve is a multi-faceted, hands-on executive with a consistent track record of delivering outstanding results in challenging and fast-paced business environments. He has been involved with four successful public offerings and has helped grow companies from start-up to over $200 Million. His passion is helping early stage software companies fulfill their promise.
FULL PROFILEVP, Sales
Steve Lesser
Linda comes from a background of working with small businesses in marketing and training them in enterprise.
Linda has more than 20 years experience working with the small business sector.
FULL PROFILE
Product Marketing Manager
Linda Dixon
Gavin’s day to day at Zym is focused on generating demand through the automation tools. This involves creating complex journeys, managing the database and working with the marketing team to get great content out to the world! As a Product Specialist Gavin helps drive the platform forward using information on the latest technology trends and client feedback.
FULL PROFILEDemand Gen and Product Specialist
Gavin GreerOur ZYM Support Heroes
Rebekka joined the Zymplify Group Success Team in 2020. Rebekka is from a Marketing background having graduated from Ulster University with a Marketing Degree. Rebekka assists our valued agencies in their day to day operations of the platform and ensuring they are meeting their goals and objectives whilst having the optimum experience.
ZYM Support Hero
Rebekka Howe
Before moving into Zym Customer Success I was fortunate to have work placements in Zymplify Sales and Marketing Departments, where I was able to learn from and be mentored by some very talented individuals.
I’m lucky to work within a very motivated, dynamic team at Zym, and am committed to ensuring each client receives an excellent service from our hugely innovative product.
ZYM Support Hero
Michael Carlin Jnr
Katie is one of our Support Heroes at Zym. She is a recent graduate with a passion for marketing. She loves helping users learn about our platform!
ZYM Support Hero
Katie JordanOur Investors and Board
Raj Kapoor is a seasoned business professional with experience across a range of sectors, including technology, recruitment / search and selection, private equity, investments, and finance.
FULL PROFILEInvestor and Director
Raj Kapoor
Steve has over forty years of progressive accomplishments in the information technology industry where his hands-on approach includes building and investing in entrepreneurial organizations.
FULL PROFILEInvestor
Steve Lesser
John Martinson, Chairman of Martinson Ventures has been a venture capitalist and software industry leader for more than forty years. In 1986 John founded Edison Partners, which raised nine growth equity limited partnerships and is also an active individual investor and philanthropist.
FULL PROFILEInvestor and Director
John Martinson
Brian Cummings is the Investment Director, Clarendon Fund Managers where he is responsible for multiple CoFundNI investments.
FULL PROFILEInvestor and Director
Brian Cummings
John Campbell of Monument Beach, MA, is the Chairman of our Board and was one of the original investors and board member of ‘Constant Contact’, a Boston based email marketing company which was sold in 2015 to Endurance International for $1.1 billion.
FULL PROFILEChairman of the Board
John Campbell
Our founder and Managing Director Michael Carlin, a native of Belfast, Northern ireland, is an experienced international business professional with over 20 years in financial services and 10 years in Marketing SaaS
FULL PROFILEManaging Director
Michael Carlin
John Martinson joined the board of Zymplify in 2018 after making his initial investment in Zymplfiy. John has been a venture capitalist and software industry leader for 40 years.
FULL PROFILEInvestor and Director
John Martinson
Raj Kapoor is a seasoned business professional with experience across a range of sectors, including technology, recruitment / search and selection, private equity, investments, and finance.
FULL PROFILEInvestor and Director
Raj Kapoor
Brian is the Investment Director, Clarendon Fund Managers where he is responsible for multiple CoFundNI investments.
FULL PROFILEInvestor and Director
Brian Cummings
Steve has more than 30 years of experience leading financial strategy, and building out processes and enterprise systems. He has led both entrepreneurial and public companies and has extensive experience in operational effectiveness, mergers and acquisitions, public offerings and investor relations.
FULL PROFILEDirector
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